Work
Software systems for real business operations.
Each project is framed by the business problem, the system built, and the operational impact. Pulps & Leaves is the primary proof because it is live and connected to real orders.
Live D2C operations system
Pulps & Leaves
Mango ordering, customer communication, order tracking, Sheets visibility, and workflow cleanup
Built and improved digital systems for a live D2C mango brand, including the website, customer communication workflows, order tracking, and operational Google Sheets flows.
Problem
A growing D2C business needed a clearer way to handle online orders, customer communication, and operational visibility without relying on scattered manual follow-ups.
Solution built
Built the website and ordering flow, connected customer communication workflows, improved WhatsApp/order updates, and organized order data through Google Sheets integrations.
Business impact
The business got a more usable ordering system, clearer customer communication, better order tracking, and a practical digital base to handle real demand.
Systems built
Proof points
What this taught me
Working with a real business showed how small operational gaps can slow growth, and how simple software systems can make day-to-day work easier to manage.
Pre-launch commerce system
Vadi Masala
Brand presence, product experience, commerce setup, and launch readiness
Helping prepare digital launch infrastructure for an emerging spice brand before the public launch.
Problem
The brand needed a credible digital presence and launch-ready commerce system before going to market.
Solution built
Worked on website direction, brand implementation, e-commerce setup, product presentation, and customer experience planning.
Business impact
The brand is being prepared with a stronger launch foundation instead of waiting until after launch to fix digital and customer workflow gaps.
Systems built
Proof points
What this taught me
The focus is to set up systems before launch so the business can start with a cleaner customer experience and fewer operational gaps.